Digital Marketing Course SPD: The Full Guide

This guide examines the Digital Marketing Skills Course offered by SPD and explains who will benefit, what you will learn, and how the course is delivered.

This article breaks down the three-day agenda, the teaching approach, and practical outcomes so you can decide whether this course fits your professional needs.

Each section highlights key takeaways, advantages, and considerations to help you prepare before attending.

• Duration: Three intensive days.
• Main topics: Website optimisation, SEO, Google Ads, content, social media, email and Google Analytics.
• Format: Practical, hands-on learning focused on immediate workplace application.

Read on for a detailed day-by-day breakdown, trainer profiles, pros and cons, FAQs and practical tips to get the most from the course.

Day-by-day Curriculum Breakdown

The course follows a three-day intensive format designed to progressively cover foundational to advanced practical topics.

• Day 1 focuses on strategic foundations including an overview of digital marketing and website optimisation techniques to increase engagement and conversions.
• Day 1 also covers SEO with on-page and off-page tactics and local optimisation to help your site rank.
• Day 2 is analytics and content with a deep module on Google Analytics to measure journeys and conversions and practical sessions on content planning and creation.
• Day 3 covers email and social media alongside practical Google Ads and PPC sessions that teach campaign setup and optimisation.
• The agenda is modular and may be adjusted to match the prior knowledge and needs of attending delegates.

This structure ensures a balanced mix of strategy, measurement and hands-on tactical skills across the three days.

Meet the Trainers

The course is delivered by experienced practitioners with a mix of strategic and hands-on delivery experience.

• Martin Woodfield brings decades of marketing experience and specialised digital training skills to the course.
• Kathryn Dainty contributes deep social media and editorial expertise from a background in journalism and content creation.
• Both tutors combine consultancy experience with classroom practice to translate theory into workplace tasks.

The combined experience of the tutor team means delegates benefit from both strategic insight and practical, implementable techniques.

Who Should Attend

This course is aimed at working professionals who need practical digital marketing skills rather than an academic qualification.

• Marketing managers and coordinators looking to improve campaign performance and measurement.
• Business owners and entrepreneurs who want to manage or audit their online presence and advertising.
• Communications and content leads who need a structured approach to content, social and email.
• Professionals transitioning into digital roles who require a concentrated, practical skillset.

If your goal is immediate workplace application and improved campaign results, this course is well suited to your needs.

Practical Outcomes You Can Expect

Graduates of the course should leave with both strategic frameworks and tangible skills they can apply to live projects.

• Ability to audit and optimise a website to increase conversions and improve the mobile experience.
• Hands-on knowledge of Google Analytics to set up conversions and interpret reports for continuous improvement.
• Capability to build and optimise Google Ads campaigns and apply keyword research to paid campaigns.
• Skills to design content strategies and use social channels effectively to engage and retain customers.
• Practical email marketing techniques to increase open and click-through rates while complying with regulations.

These outcomes make the course a practical investment for professionals who must deliver measurable marketing impact.

How Practical Learning Works in the Course

Practical learning is delivered through exercises, examples and live walkthroughs rather than lecture-only sessions.

• Live analytics walkthroughs teach delegates to interpret reports and set up conversion tracking.
• Campaign setup exercises illustrate how to structure Google Ads and PPC campaigns with optimisation tips.
• Content workshops guide attendees through persona creation and content planning templates.
• Website optimisation exercises focus on page structure, messaging and mobile testing for conversion improvements.

This approach ensures that learning is reinforced through doing and not just listening.

Why We Recommend the Course

We recommend this course because it provides a compact, practical pathway to core digital marketing competencies.

We recommend it for professionals who need to translate strategy into measurable campaigns quickly.

We recommend it because the combination of analytics, SEO and paid media training offers a complete toolkit for performance improvement.

1. The course saves time by concentrating essential skills into a short, immersive period.
2. The practical nature of the sessions ensures delegates can implement changes immediately at work.
3. Corquieu values trainings that produce measurable outcomes and this course aligns with that priority.

Preparing Before You Attend

A little preparation will help you get the most from the three-day format.

• Gather access to your analytics accounts or sample data to bring real scenarios to exercises.
• Identify current marketing challenges you want addressed during the sessions so you can ask targeted questions.
• Bring examples of current campaigns and content to receive specific feedback from trainers.
• Familiarise yourself with basic platform terminology to maximise time spent on practical tasks.

Attendees who prepare tangible examples typically extract the most value from the workshop-style delivery.

How to Enrol and Contact

To enquire about course dates and availability you should contact the course enquiries team directly.

• Course Enquiries Email provided by the provider for detailed questions.

• Phone number for general course information and booking assistance.

Related Learning Options

If you seek deeper or complementary study there are other short courses and certificates available that build on these skills.

• Advanced analytics or specialist SEO courses are useful follow-ups for delegates who want deeper technical skills.
• Leadership-level programmes focused on digital transformation can help apply these skills at organisational scale.
• Short modules on AI for marketing are increasingly relevant for modern campaign optimisation.

Consider these pathways if you want to specialise beyond the broad foundation provided by the three-day course.

Post-course Next Steps

After completing the course you should prioritise applying one or two high-impact changes to test learning in a real environment.

• Implement analytics goals and track conversion improvements to measure the effect of changes.
• Run a small paid campaign using techniques learned and measure cost per acquisition improvements.
• Create a three-month content plan based on persona work completed during the course to test engagement hypotheses.

This iterative approach will convert short-term learning into long-term capability within your team or organisation.

Final Considerations

The Digital Marketing Skills Course from SPD condenses practical digital marketing essentials into an accessible three-day format.

This course is particularly valuable for working professionals who need immediate, applicable skills rather than lengthy academic study.

For those evaluating professional development options, Corquieu recognises the course as a strong practical choice for boosting in-house digital capability.